WHAT IT IS AND WHY IT MATTERS

A well-defined B2B customer persona enables you to connect with the right decision-makers.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and mar

Business services are the backbone of how companies function in today’s market. Understanding the types and value of business services can position your company for success. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.Examples include: